|
At Mountain Media, we stress the importance of having your category and product names align with phrases that people actually search for. Example: you sell shirts and you have a category named “green.” Do people actually search the term “green’ or would “green silk shirts” be a more likely search term? You want to carefully consider your navigation/category structure in this early planning stage to ensure that you are using words that can generate traffic to your site. |
 |
 |
 |
 |
 |
| Step 1 | Keyword Research |
|---|---|
|
The Goal of keyword research is to choose terms that will bring well-targeted traffic to your website.  |
|
| Keyword Categories & Sub Categories | |
|
Users and search engine spiders use your architecture to learn what your site is about. Provide them with "paths" to your content by applying keyword research: |
|
| Breaking down into Sub-categories | |
 |
|
|
Click on step 2 below to proceed. |
||||
|
|
|
|
 |
