Upstate New York Credit Union launches new site using Mountain Media's Content Management System


Saratoga Springs, NY - October 28, 2008 - Mountain Media (www.mountainmedia.com), a successful web design and development firm specializing in ecommerce solutions, software application design and development, website hosting and Internet marketing, announced that it has launched a new website for Hudson River Community Credit Union (HRCCU). The new website replaces the credit union’s previous website that has been in place for the past five years at www.hrccu.org.

Powering the new website is the Mountain Publisher Content Management System (CMS), which was designed to simplify the task of organizing large websites and allows non-technical employees of the credit union the ability to update and manage content on the site. Personnel, with the use of a standard web browser and secure login can easily add information, such as updates to the credit union’s products and services and through advanced security permissions, administrators can be given access to modify content in very specific areas of the new website. This is expected to save the credit union money by reducing the dependency on highly technical staff just to manage website content. In addition to the implementation of the Mountain Publisher CMS, Mountain Media’s effective Search Engine Marketing (SEM) techniques, services and features will allow the organization’s website to be found more easily when users make relevant searches on popular search engines such as Google. The credit union will also take advantage of Mountain Media’s built-in eNewsletter suite which will help them maintain their commitment to regular communication with their members by allowing them to easily organize, build and distribute email newsletters.

Hudson River Community Credit Union’s new website conveys its products, services, member benefits, financial education, etc. by providing a clear and efficient navigational path for a fast and informative member/visitor online experience. Extensive research and usability testing was incorporated into the redesign. For example, in response to the credit union’s current visitor website traffic patterns, tabs have been conveniently placed along the top of the homepage for direct and easy access to Virtual Branch online banking, eStatements, rate and loan information and membership eligibility. Also, financial education tools for all ages have been grouped together to provide a quick overview of offerings with convenient access to the tools.

Completely Redesigned

"Mountain Media created a new, modern design which conveys a presence of community for our members and visitors to our site,” says Susan Commanda, HRCCU Chief Executive Officer. “They have taken the time to work with us to understand our objectives and business needs resulting in a new website which will enhance our member’s online experience, keep content fresh and ensure it will be found by search engines.

Hudson River Community Credit Union is a not-for-profit financial cooperative owned and governed by its members. Profits made by the credit union are returned to the members in the form of higher rates on savings, lower rates on loans, and low fees. Hudson River Community Credit Union serves 19,600 members and has four branches: 312 Palmer Ave., Corinth; 160 Broad St., Glens Falls; 98 River St., Cohoes; and Seton Hall, 1444 Massachusetts Ave., Troy. Anyone who lives, works, worships, attends school or businesses and other legal entities located in Warren, Washington, Saratoga and Rensselaer Counties or the Towns of Cohoes, Watervliet and Green Island are eligible to join the credit union. For more information, call 518-654-9028/ 800-824-0700 or visit www.hrccu.org.

For more information about Mountain Media products and services, please visit www.mountainmedia.com or call 877-583-0300.

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