May 25, 2006

International Youth Conditioning Association Re-energizes with New Web Presence

Saratoga Springs, NY - Mountain Media, a leader in the eCommerce solutions industry, is pleased to announce the newly-redesigned Web presence of the Schaumburg, IL-based International Youth Conditioning Association (IYCA), a leader in youth fitness and athletic development education. IYCA's cutting-edge eCommerce and informational website, http://www.iyca.org, powered by Mountain Media's Mountain Commerce 6, allows IYCA to more easily fulfill its mission of furthering youth fitness and athletics.

Incorporated in 2004, IYCA provides solid leadership and a defining voice within the ever-changing fields of youth fitness and athletics. Through its comprehensive line of educational programs, in-depth annual conferences, informative audiovisual productions, and widespread internship facilitation, IYCA has the dedication and drive to powerfully enhance the health and confidence of youths worldwide.

Versatile eCommerce, Content Management, and Member Management

Mountain Commerce 6's unparalleled scalability and versatility provide IYCA with a single complete eCommerce and Content Management solution, including a secure message board to facilitate discussion, mailing list management to disseminate quarterly newsletters, and a free resource center including valuable information for fitness professionals. Additionally, membership-based services are integrated into IYCA's new website; Mountain Commerce 6 allows iyca.org to function as a central hub for all Internet-based IYCA activity.

Mountain Media designed IYCA's website with ground-up scalability and flexibility, allowing IYCA unlimited Internet growth potential. With Mountain Commerce 6's extensive suite of business management tools, IYCA is now poised for vastly accelerated organizational development.

Custom Graphic Design and Strict Standards Compliance

The IYCA's website, featuring a custom-designed graphical scheme by Mountain Media designers, was created alongside IYCA staff to be pleasing to the eye and easy to navigate. As with all Mountain Media-designed websites, IYCA's website has been built from scratch utilizing the most advanced graphical applications; its unique appearance gives it stronger identity as a website, greatly distinguishing it from template-driven competitors.

Mountain Media designed IYCA's website to be fully standards-compliant and search engine friendly, maximizing indexability for increased visibility.

Utilizing the power of Mountain Media, IYCA looks looks forward to long-term success in its Web-based endeavors.

For more information about IYCA, please visit http://www.iyca.org.

For more information about Mountain Media's products and services, please visit http://www.mountainmedia.com.