Free Google SEM Tools
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Google provides an ever-growing suite of effective tools for analyzing and marketing your site at no cost. Learning about these tools (and which ones to focus on) is very important and a great place to start the marketing process.
The first step to improving sales on your Web site is to understand your site visitors. Whether you are a local brick and mortar business catering to customers in Albany, NY, or an online only retailer serving consumers across the country, we work with you to understand their needs. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Having metrics in place from the start will prove to be valuable for understanding trends over time. To get started you need to create a “Google Account” and drop a small piece of code onto your site. Below is a link to a video tutorial and resources for getting started:
Sitemaps are a great way to tell Google about pages that are on your site that Google might not otherwise discover. In its simplest terms, an XML Sitemap—usually just called “Sitemap”, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. Follow this link to learn more about Google sitemaps
Follow this link for Webmaster Central & Google Sitemaps setup & info
This is what is known as a “product feed” which allows you to add your product catalog data to Google and make it available to Google Product Search and other Google services. Configuring your product feed is done at the “Google Merchant Center” which uses the same Google Account credentials as the services above. Follow this link to access Google Merchant Center and information on getting started.
Mountain Commerce & Google's Free SEM Tools
Mountain Commerce has features that can help you take advantage of the powerful free tools offered by Google. Implementing Google Analytics, Google Sitemaps, and Googlebase are typically included in our Search Engine Optimization Packages.