Digital Marketing FAQs
Have questions about digital marketing basics? This is a good place to start! Learn some basics about digital marketing and website design and think about your company's marketing needs.let's talk
Digital Marketing FAQs
- What are the main elements of a good digital marketing campaign?
A strong digital marketing campaign involves a well-designed website with a strong SEO component, regular updates to the website targeting keywords for content marketing purposes, consistently branded social media profiles, and often a robust PPC campaign.
- What does SEO stand for?
SEO stands for “Search Engine Optimization”, which is the process of getting websites to appear in higher positions on the results pages of search engines such as Google and Bing.
- What does “SERP” stand for?
SERP stands for “Search Engine Results Page” and refers to the page a user sees after entering terms into a search engine.
- What is a “keyword”?
A keyword is a search term that someone is attempting to rank highly for on a search engine like Google. If someone wants their website to appear when a user searches for “bran muffins”, then that is the keyword being targeted in that situation.
- What does PPC stand for?
PPC stands for Pay-Per-Click, which is a term many marketers use to refer to any paid ads online. Some major platforms that offer paid advertisements are Google, Facebook, LinkedIn, Amazon and Twitter.
- Does social media affect my rankings?
Your social media profiles do not directly affect your rankings, but they can indirectly affect them in a few ways. Prominent social media profiles can increase your overall brand visibility and site traffic, which would increase your ranking. Also, making sure your social media profiles have matching names, addresses and phone numbers to your business’s website prevents search engines from being confused about conflicting information for your company online. Matching information across all your company’s online profiles and business listings helps indicate to search engines that you are a legitimate business and not spam.
- How important is having a website?
It is extremely important! Your website is the key central destination for potential clients to find you online. Without a website, it is unlikely you will be found by those searching for your products or services on the Internet. A well-designed website is the most important aspect of any digital marketing effort.
- What are the most important elements of a good website design?
Aesthetically pleasing visuals, an intuitive user interface, informative and optimized content and mobile-friendliness via a responsive design are all key elements to an effective website design. A lot of thought, consideration and work goes into each of these elements.
- How do you optimize a site for search engines?
Good design, well thought-out information architecture and unique content targeting relevant keywords to your industry are the main ways to optimize your website. There is a considerable amount of planning and work that goes into these items when optimizing any site.
- How often should I update my website?
You should be updating your site on at least a monthly basis with further digital marketing efforts, such as optimizing content and releasing blog posts. Websites are not treated as static items by search engines. They need to be maintained and updated to improve and keep their rankings over time.
- What does it mean for a website to be “responsive”?
A responsive website is a sit that adjusts its visuals and UI to the device the user is viewing it on. For example, a responsive website would adjust how it looks to be easier to navigate when someone visits it on their smartphone instead of their desktop PC.
- What is “duplicate content”?
Duplicate content happens when two distinct websites have a significant amount of the same exact text on them. Unfortunately, some website creators will reuse the same paragraphs of text over and over on new sites, which Google will view as spam and penalize in their rankings. Because of these penalties, it is important to have unique, well-crafted content on your website.
- What is content marketing?
Content marketing is the practice of creating relevant, helpful and detailed content in order to attract attention from people who are interested in specific topics. Blog posts, long-form articles, whitepapers, case studies and infographics are all different forms of content marketing.
- Should my company have a blog?
If you want to optimize your company’s website, then yes, having a blog is an excellent idea. It allows you to provide your website with consistent content updates, which will indicate to Google that you are an active site with fresh information. Blogs also provide consistent opportunities to reinforce your site’s optimization and add useful content that search engine users are looking for when they’re online.