Successful Hockey Equipment Retailer Launches New Website to Increase Sales and Consumer Convenience


In a difficult economy, retailers such as Gunzo's Hockey Headquarters seek growth online with an ecommerce solution by Mountain Media


River Forest, IL and Saratoga Springs, NY - August 12, 2008 - Gunzo's Hockey Headquarters (, a full service hockey pro shop with six locations and carrying a complete selection of hockey equipment, apparel and accessories announced today the recent launch of their ecommerce website for convenient online shopping.

Gunzo's, which was founded by and named for hockey Great, Wally Gunzo, who spent 15 years in the NHL with the Detroit Red Wings and the Chicago Blackhawks, enlisted the services of Mountain Media, a Saratoga Springs, NY-based ecommerce solution provider to help grow their online business through the design and development of a comprehensive shopping website and content management solution.

A recent article in the NY Times ( notes that online shopping continues to see gains while in-store sales remain gloomy. Although online sales are growing at a slower rate than they have in the past, they nonetheless represents a silver lining for major retailers such as the The Gap; who report seeing sluggish sales in stores but is experiencing double-digit growth at their shopping website. Some attribute this trend to the rising price of gas and the consumers weariness to make that trip to the store. Now, smaller retailers are following suit and placing greater emphasis on the Web to increase sales. "We knew that it was important to invest in our online presence, now more than ever", said Nick Markham, Gunzo's General Manager. "We turned to Mountain Media because we wanted a partner who could not only provide us with a full service solution for our online store, but who could also help consumers find our website through the search engines after it was built".

Powering the new website is Mountain Media's Mountain Commerce software which allows e-tail clients such as Gunzo's to manage their website, product catalog, sales, customer accounts and order fulfillment, all through an easy-to-use backend interface. The Mountain Commerce platform is also built to be Search engine friendly which means that, once deployed, a site is more likely to be found when relevant keywords are searched for in search engines such as Google. This was an important factor in Gunzo's decision.

Additionally, Mountain Media developed a customized solution for Gunzo's to help them adhere to requirements from manufacturers who do not want their product pricing displayed online. This was resolved with an email for pricing option which Gunzo's can easily control through the back-end of their website. They also utilize Mountain Medias Gift Certificate module which lets Gunzo's customers conveniently purchase gift certificates online and redeem them either in-store or through the website.

For more information about Mountain Media products and services, please visit or call 877-583-0300.


Have a question? Speak with an expert. Call 1.877.583.0300 or Email us.