Arguably one of the most difficult things to create and define for your website, VP is also one of the most critical sales-enhancing components that you can optimize. Most websites fail to even include their value proposition in the site design and messaging, while others display it poorly and/or haven’t articulated it properly. Read More »
According to projections from Forrester Research, U.S. online retail sales are expected to rise 11 percent to $156 billion this year, excluding revenue from travel. However, that will mark a slowdown in the overall growth rate, which was 13 percent in 2008, when online retail sales totaled $141 billion, Forrester says. Read More »
Although getting a lot of search engine traffic may seem like the “holy grail” to many in ecommerce, there are other potentially valuable sources of traffic that small companies are beginning to recognize. Read More »
Email Marketing Continues to Bode Well for Online Retailers
Most retailers are counting on the Web for growth in 2009, with sales expected to rise 11% to $156.1 billion, up from $141.3 billion in 2008, according to State of Retailing Online 2009: Marketing Report. This is the latest edition of the annual report from research and advisory firm Forrester Research Inc. and Shop.org. Read More »