Horse Racing Properties International Proclaims, “Embrace the Race!” and Launches Official Website for Loyal Horse Racing Enthusiasts


Saratoga Springs, NY (PRWEB) – July 16, 2010 – Horse Racing Properties International (HRPI), whose mission is to promote and enhance the entertainment value of horse racing throughout the United States and Worldwide and Mountain Media, a national ecommerce solution provider focused on search-engine friendly ecommerce products and services announced today the launch of, the official Web site of the Embrace the Race movement, a brand that was created to embody the thrill, allure and style that is horse racing. The new Web site offers racing enthusiasts access to Embrace The Race branded apparel and provides guides, tips, tools and information surrounding this historic sport and the unique culture that follows and supports it.


“Horse racing possesses the sporting world’s most passionate and loyal enthusiasts,” said Mike DeAnzeris, President of Embrace the Race. The Embrace the Race apparel line was designed specifically to reflect their unique sense of style and personality and we're proud to be able to offer this apparel to them now through our new ecommerce Web site. Horse Racing’s owners, breeders, trainers, handicappers, fans and jockeys, are turning out to the tracks in great numbers and we look forward to having them display “the passion of Horse Racing” on their sleeves and hats”.


The new Web site is powered by Saratoga Springs, NY-based Mountain Media who brought over ten years of experience in the design and deployment of quality, successful online retail Web sites to this project. Mountain Media’s “Mountain Commerce” software platform allows e-tail clients such as Embrace the Race to manage their website, product catalog, sales, customer accounts and order fulfillment, all through an easy-to-use backend interface. The platform is also built to be “Search engine friendly” which means that, once deployed, a site is more likely to be found when relevant keywords are searched for in search engines such as Google. This was an important factor in Embrace the Race’s decision for an ecommerce partner.

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