SEO Strategy

At Mountain Media, we stress the importance of having your category and product names align with phrases that people actually search for. Example: you sell shirts and you have a category named “green.” Do people actually search the term “green’ or would “green silk shirts” be a more likely search term? You want to carefully consider your navigation/category structure in this early planning stage to ensure that you are using words that can generate traffic to your site.

eCommerce Search Engine Keyword Research SEO competitive Analysis SEO strategy and optimization SEO reporting and monitoring
Step 1                           Keyword Research

The Goal of keyword research is to choose terms that will bring well-targeted traffic to your website.



SEO strategy piramid
Keyword Categories & Sub Categories

Users and search engine spiders use your architecture to learn what your site is about. Provide them with "paths" to your content by applying keyword research:

Top-Level Categories consist of your major keyword phrases.

SEO Keywords, Categories & Sub Categories

Breaking down into Sub-categories
breaking down keyword research into sub categories and products

Click on step 2 below to proceed.

eCommerce Search Engine Keyword Research SEO competitive Analysis SEO strategy and optimization SEO reporting and monitoring
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Competitive Analysis

Strategy & Optimization

Monitoring & Reporting