Ros Hommerson Footwear Launches New Consumer Shopping Site for Popular Women’s Dress Footwear

-Consumers can now purchase the hottest trends in quality footwear at Ros-Hommerson.com-

 

St. Louis, MO and Saratoga Springs, NY – June 9, 2009 - Ros Hommerson (www.ros-Hommerson.com) has announced the launch of their new online shopping website for the Ros Hommerson line of designer shoes. Previously only available for resale through independent and retail chain shoe stores, catalogs and other online retailers, Ros Hommerson designs offer comfortable shoes that feature custom lasts and non-skid soles. The versatile range of microfiber fabrics and supple leathers combined with an unsurpassed variety of sizes and widths have made Ros Hommerson a high-demand footwear line. This fashionable line is now available for direct consumer purchase at Ros-Hommerson.com.

The new website is powered by Saratoga Springs, NY-based Mountain Media who brought over ten years of experience in the design and deployment of quality, successful online retail websites to this project. Having partnered with a number of footwear and shoe retailers for their ecommerce needs over the years, Mountain Media was uniquely positioned to offer a solid understanding and perspective of online shoe and footwear sales. They incorporated this experience into their customized approach allowing Ros Hommerson to present a unique and powerful ecommerce design as opposed to a “cookie cutter” or “templated” website.

Mountain Media’s “Mountain Commerce” software platform allows e-tail clients such as Ros Hommerson to manage their website, product catalog, sales, customer accounts and order fulfillment, all through an easy-to-use backend interface. The platform is also built to be “Search engine friendly” which means that, once deployed, a site is more likely to be found when relevant keywords are searched for in search engines such as Google. This was an important factor in Ros-Hommerson.com’s decision for an ecommerce partner.

Mountain Media was able to meet Ros Hommerson’s personalized needs by providing a number of custom solutions. Mountain Media built a tight integration with the company’s existing AS400 inventory system allowing them to seamlessly push and pull order and inventory data between the AS400 platform and the Mountain Commerce platform. This integration has streamlined order fulfillment and prevented the need for the company to adopt new workflow procedures. Additionally, Ros Hommerson’s dedication to the quality and fit of their footwear products led Mountain Media to develop a custom catalog that provides the ability to shop by size and width and supports Ros Hommerson’s extensive array of sizes. Another feature of the new site is the ability for customers to view the fine detailing and craftsmanship of the shoes by offering customers the ability to pan and zoom in on the product image.

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