Contract for Services

INTRODUCTION
It's no mystery. You can have the greatest Web site in the world. But if no one can find your home page, it might as well not even exist.

In the ever-changing world of Internet Marketing, Mountain Media understands how important it is to look toward the future. There are many search engines on the Web; but for all intents and purposes, Google rules the Internet world when it comes to search results. Currently, Google is the number one search engine; and it feeds its results to many others, including Yahoo! and AOL.

To achieve a high placement in a Google search involves a number of well-defined factors. For example, now more than ever it is vital that the content of your site be informative; that the navigation be easy-to-use; and that the underlying code of your pages be well optimized so they can easily be indexed by search engine "spiders." And, despite some recent changes in Google's ranking algorithms, your site's "link popularity" and "PageRank" quotient continue to have a tremendous impact on a site's ability to acquire and maintain good rankings over the long term.

What Are Link Popularity and PageRank?
Link popularity is very simple. If other sites are linking to your site, it must be an important one; therefore, it deserves a boost in rankings. This makes sense, because generally people link to good sites, not bad ones. So link popularity simply means the sheer quantity of links to your site.

However, Google also analyzes the quality of those backward links through a system called "PageRank" (PR). This is a complex link structure and ranking system that evaluates the page casting a link to your site. Pages that are themselves considered "important" by Google weigh more heavily, and their ranking value "leaks out" to the pages they link to. In other words, if a high-quality site with good PageRank links to your Web site, then your site's PageRank will improve proportionally.

How does this benefit you? Well, very often, it's the pages with high PR quotients which rank the highest in a relevant search-and which get the most targeted traffic. And traffic is what you want!

It's All About Visitors
Many of Mountain Media's own pages, as well as those of our clients, enjoy high PR quotients. For an annual fee of $500.00, Mountain Media will provide quality links throughout the year to your site from the sites of other Lynx Program member pages; similarly, new pages will be added to your site with links to certain other Lynx participants. In addition, there will be a mix of both reciprocal and one-way backward links to your site as a way of further enhancing your site's PageRank.

The benefit of this service is exponential: the more clients who sign up, the more exposure everyone's Web site will have. Very often, that exposure translates into more visitors who are specifically interested in the kinds of products and services your site may offer. And increased visitor traffic means increased revenues. In other words, this program can pay for itself many times over.

This program has an annual renewal fee of $500.00