Entertainment Venue Case Study

Blue Cross Arena
INDUSTRY: Sports & Entertainment
BUSINESS TYPE: Entertainment Venue
  • The Challenge:

    An outdated website that lacked interactive features, prevented the facility from highlighting their premier events and engaging their online audience.
  • The Solution:

    A cutting-edge Web design with numerous interactive and “showcase” features developed specifically for the entertainment venue market.
  • The Benefit:

    Increased website traffic, decreased abandon-rates, increased interactivity of site visitors and easier accessibility to ticket purchases.
Blue Cross Arena screenshot Blue Cross Arena screenshot Blue Cross Arena screenshot

“Mountain Media has been a critical component of our Web initiatives for nearly a decade and continues to impress us with their expertise, professionalism and support as they help us manage our venue’s online projects.”

BOB BELBER
SMG Regional
General Manager

Challenge:

The Blue Cross Arena found that their outdated website detracted visitors from the sporting and entertainment events that they were looking to promote. The website was in dire need of an updated design and also lacked interactive features that would allow visitors to obtain event and calendar information easily and which would allow the arena to cross-promote scheduled events in order to increase ticket sales.

Solution:

Mountain Media implemented a new website that allows the popular venue to more easily and effectively promote upcoming concerts and events through its customized Web design and an interactive calendar tool that manages and displays events and provides the ability for high impact photo galleries.

After serving the needs of the Times Union Center in Albany, NY for almost ten years, Mountain Media brought an in-depth understanding of the unique complexities and challenges that premiere entertainment facilities face when promoting their events online and driving online ticket sales. “Mountain Media has been a critical component of our Web initiatives for nearly a decade and continues to impress us with their expertise, professionalism and support as they help us manage our venue’s online projects,” said Bob Belber, SMG Regional General Manager and Times Union Arena General Manager, “The Web services provided by Mountain Media that support the Times Union Center’s website have helped us become Upstate New York’s Premiere Sports & Entertainment Facility.”

Mountain Media provided the Blue Cross Arena with a cutting-edge website design and also enhanced their successful content management system with new features specific to the entertainment industry including:

  • An interactive homepage display for featured events
  • An interactive “calendar view” that supports multiple events per day
  • An intelligent mini “upcoming event list” for the home page
  • Dynamic “buy buttons” that link into ticketmaster.com or any other ticket sale site
  • An event photo gallery feature that allows the venue to create sharp looking interactive galleries for displaying past events.
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