Mountain Media Advances Search-Engine Friendly eCommerce Platform with New Features and Enhancements

Company continues to enrich its robust, search-engine visible merchant solution by adding the latest features and enhancements.

Saratoga Springs, NY March 5, 2008 - Mountain Media, whose Mountain Commerce platform was recently named to Practical eCommerce magazines list of notable shopping cart solutions, today announced the latest upgrades to their search-engine friendly Mountain Commerce offering.

Among the new features available are a user-friendly gift certificate module allowing e-tailers to offer consumers a flexible gift certificate purchasing tool with optional paper or email distribution; a wish list component available to businesses who want to enable shoppers to build, save and distribute lists of products that theyd like others to purchase for them and a WYSIWYG (What You See is What You Get) editor to compliment its content management tools and which will provide an aid to site administrators while helping Mountain Media to continue its policy of maintaining XHTML strict compliant websites.

"We are pleased to roll out additional tools which we feel enhance our offering and enable our clients to target additional market segments and revenue streams through the viral marketing opportunities that they leverage. Features such as the wish list and gift certificate components provide a way for ecommerce sites to reach a new audience of consumers and encourage additional purchases from existing consumers". Said James Curley, CEO of Mountain Media. "When someone receives a gift certificate, they are likely to not only make a purchase in the amount of the certificate but often spend more than its face value and when someone receives a wish list from a loved-one, they are likely to visit the site to make a purchase for that person but may also become a new customer themselves. Additionally, wish lists can help reduce a sites shopping cart abandonment rates by allowing customers to bookmark desirable items for future purchase rather than adding them to the cart".

The Mountain Media Gift Certificate module is flexible, easy to use and is seamlessly integrated into the Mountain Commerce store. Merchants can set minimum and maximum gift certificate denominations, offer paper and/or electronic formats, and control many other configurable options.

The wish list module is equally robust and adaptable. From weddings to baby showers, all types of occasional gift registries are supported as well as simple public and private wish lists.

Adhering to our search-engine friendly architecture, the WYSIWYG editor was created not only to add another element of ease for site administrators in the editing and publishing of their site content, but also to provide assurance that Mountain Media sites remain XHTML strict long after the sites initial construction and long after content management is in the control of the client. Said Scott Fultz, Mountain Medias President and CTO. A well-structured website that is XHTML compliant will not only make for a cleaner consumer experience, but will also make the site more attractive to search engines. Search engine developers are constantly striving to improve search results by mimicking the end-user experience and by rewarding those websites that provide the best overall experience with higher search rankings. "

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