All major browsers are integrating new displays to give consumers a way to see a distinct difference between conventionally-vetted sites and sites whose identity has been confirmed by new Extended Validation Certificates. It displays color-coded notifications next to the address bar in the browser, changing the address bar to green for websites bearing the new certificates, indicating the site owner has completed extensive identity verification checks.

EV SSL Certificate Benefits
The impact of Extended Validation certificates on your business can be summed up in one word: TRUST.

Trust directly translates to revenue that you cannot afford to lose if consumers lose confidence in the security of your site. The new EV certificates are one of the biggest improvements in your ability to create trust online because users can get browser confirmation of your identity.

What are Extended Validation SSL Certificates? Extended Validation SSL certificates are the next generation of SSL certificate. These high-assurance certificates will provide a highly recognizable, very visible way for you to prove that your site has been verified as an authenticated business.