Is Your Online Store EMV Ready?

On October 1, the major credit card brands shifted to a new security standard, otherwise known as the EMV shift. Transitioning to EMV requires merchants to make a significant investment in new technology, such as the implementation of a new terminal which can read the traditional magnetic stripe, but also, the new “chip and PIN” cards which are the new standard with debit and credit cards.

Now, if you’re thinking that because you’re an online merchant with no physical storefront that this doesn’t affect you, think again. Due to the new security technology, counterfeit card fraud will shift to the path of least resistance, which will be card-not-present (CNP) transactions, such as mobile and desktop purchases.

Fraud Doesn’t Go Away, It Just Shifts Venues

In every country that has migrated to the chip-embedded EMV cards, fraud hasn’t really gone away, it has just shifted to the online channel, which has historically held weaker authentication protocols. Data from the UK, France, and Australia all show CNP fraud accounting for a greater portion of overall fraud after each country’s respective migration to the new security protocols. In 2005, when the UK shifted to EMV, there was a 40% increase in CNP fraud over 10 years. In France and Australia, who both adopted the EMV standard in 2007/8, there was a 20% increase over the next three years.

To help protect against this upcoming increase in CNP fraud, the best defense is a good offense. No single security mechanism will be a silver bullet to protect against fraud. We recommend taking a multi-faceted approach using a variety of security tools that work well together. Stay informed of best practices for your online store and your merchant account. Right now there are over a dozen of security options available for online transactions. A very helpful resource dealing with the EMV migration and what online stores can do to protect against fraud can be found here.

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Featured Post: Web Payment Software Now Available for Political Action Committees

Web Payment Software, Mountain Media’s premier merchant gateway service, now features payment and donation pages for Political Action Committees. Web Payment Software’s payment page solutions streamline the process of accepting donations and make it as painless as possible. WPS’s payment pages are hosted in our secure data center, saving you the hassle of strict PCI-DSS regulations. Supporters will be able to donate to your PAC and pay by credit card on simple, effective, and secure pages. Curious? You can check out some sample payment pages over on their website.

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Applying Local SEO for your Business’s Landing Pages

If you run a local business and have a website, then you likely have a series of pages for your targeted location(s). You might even have supplemental pages that target cities and towns near your physical location. Done right, this can be a solid strategy to scale your marketing and make local customers aware of your business.

Sadly, these pages are not always crafted with the finest detail. Usually, they’re simply template pages, with only one or two details changed for each location. This can end up causing location greed, where a business targets towns that they might not even be near but still want to get the boost for the towns that they do want to rank for. To quell this, Google has released an update to their doorway pages algorithm, which could catch your business in the crossfire if you’re not careful. Here are some tips to help give you the local boost you need for your landing pages.

Avoid Targeting Multiple Locations

This might seem a little paradoxical, since the goal is to target multiple regions or cities. The trick here is to be picky about which regions and cities you target. Don’t be too aggressive by targeting every town, city, or region within a certain distance to your location, just aim for the ones that you feel are the most important and start there.

Avoid Doorway Pages

A doorway page is a page that only exists to funnel users to the main part of your site, this is a big no-no. These pages are often mostly templated and have very thin optimized content. The landing pages that your visitors come to need to answer their questions. If you are providing a service in a given area, ensure that all the information that a visitor needs is on the landing page.

Avoid Pages That Are Substantially Similar and Aren’t in The Main Navigation

This is pretty straightforward, don’t have some boilerplate style text that just swaps out the location of the business. Additionally, ensure that your landing pages can be easily found from the main navigation. A good way to do this is to add an, “areas covered” tab on your navigation.

So What Does Google Want?

It often seems like Google speaks in riddles and will happily tell us what not to do, but is a little hazy on what to do. Well, where landing/location pages are concerned for local businesses they’ve made a guide. Though all the guidelines are applicable for single and multi-location businesses, some of the instructions are aimed at the latter style of businesses.

Summary

In the beginning, the web made attempts to scale simple, machine generated pages would rank pretty well, and you didn’t have to worry about having duplicate pages across your website. Now, to be visible in specific locations, you are going to have to work at it, and work hard. You need to add value and demonstrate that your business is among the best choices for a user in a given location.

As you know, landing pages are your virtual salespeople. It’s the same thing with location pages, make sure they have all the ammunition to sell, and sell big. In doing so, you will see your time investment in the unique content of these pages rewarded whilst you weather the fine algorithmic tuning that is pruning your competitors low quality, cookie-cutter pages.

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Mountain Commerce Updated to Now Include Filtering Module

In a recent update to its E-Commerce platform, Mountain Media has now given its e-commerce clients the ability to create filtering for their products. “You can create an unlimited number of attributes and values to assign to products in our filtering module” says Mountain Media CTO Scott Fultz. Currently, the filtering module is only available to customers who use the responsive design framework for Mountain Commerce. This filter module allows you to sort by common attributes such as brand, color, and price. However, additional attributes can be chosen as shown below.

Filtering Module Mountain Commerce

Additionally, in the most recent update, auto-subscribe features have been included to help ease of use with email marketing customers. Curious about our e-commerce platform and design options? Shoot us an email or give us a call at 888-583-0300.

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