PR & SEO: A Match Made In Cyber Heaven

MarriageAs of late, SEOs have pointed out the benefits of working with public relations (PR) professionals. More specifically, Ken McGaffin of Search Engine Watch pointed out ten reasons why PR should be on your radar in 2013. As Ken mentions, the latest Google Panda and Penguin updates have put an emphasis on high quality websites that include unique content and powerful backlinks, as well as how partnering with PR is a great business tactic.

I can empathize with the groans of frustration from SEOs around the world. Why would Google do this to us?? The answer is simple: Search engines want to provide the best user experience possible, period. Therefore, sites that offer little value to users or include duplicate content from other websites are going to drop significantly in rankings (as we’ve already seen). Contrarily, high-quality websites that offer original content and useful information to users will see a spike in search engine rankings.

The Power Couple

While many SEOs rack their brains as to how they can overcome Google’s latest changes, the easiest and most beneficial option for everyone would be to develop content that is both human and search engine friendly…hence the collaboration with PR. Many of you are probably thinking how can SEO benefit from PR? Or, you may have a negative perception of PR altogether. For instance, PR practitioners are all liars and spin-doctors (thanks a lot Edward Bernays). However, with a background in PR, I am here to put your fears to rest and tell you that is not the case. PR practitioners are actually skilled storytellers and content generators. And their primary function is to build mutually beneficial relationships.

SEOs on the other hand, have a strong background in coding, keyword research and link building. For the most part, their efforts are done behind the scenes, which can make them, how do I put this nicely? Not the most engaging copywriters. Hey, I’ve been on both ends of the spectrum! But together, PR and SEO make quite the power couple.

Call to Action

The Panda/Penguin updates call for unique content that is linked to by quality sites. Therefore, there is a strong need for quality content that can interest new viewers. There is also a need for authentic and engaging social media posts. In addition, press releases can attract the attention of authoritative websites through blogger outreach and media relations. SEOs must also learn how to build relationships rather than links. By combining the skills of PR and SEO, we can produce engaging, keyword friendly web content and powerful backlinks, ultimately creating high-quality websites.

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Mountain Media’s 26 Random Acts of Kindness

As many of you know, there is currently a nationwide trend to perform 26 random acts of kindness, 1 each day, in honor of the 26 victims of the Newtown, Connecticut tragedy.

In our own effort to show our support for our east coast neighbors, as well as back a huge local effort organized by our very own Mamatoga to make this happen across our beautiful city of Saratoga Springs, NY, Mountain Media has decided to partake in our own 26 random acts of kindness.

Now, the three of us here in the Mountain Media marketing department that are spearheading our company’s efforts aren’t exactly rolling in the Benjamins – so we can’t make large donations to our favorite charities or pick up someone else’s restaurant tab on a whim or anything like that (although we sure do wish we could!). What we can do, though, is small acts that simply bring a smile to someone’s face and that will encourage them to “pay it forward” – and isn’t that what it’s really all about?

So we’ve enlisted the help of our entire staff to complete our 26 days of 26 random acts of kindness, and here’s what we have to share with you so far!

Wednesday, December 19: Act 1

As our first random act of kindness, Ashley, MacKenzie and I all took our lunch break to make the short drive over to Dunkin’ Donuts to purchase a Box O’ Joe to deliver to the construction workers next to our office building. We pass them every day on our walks to and from the office, and we always feel for them, always out there in the cold working like crazy to complete Saratoga’s new BowTie Cinema.

When we brought them the coffee, they were so pleasantly surprised that they didn’t know what to say to us. It was the greatest feeling ever, walking away after having wished them a Merry Christmas and Happy Holiday, knowing that we had performed our first random act of kindness.

Thursday, December 20: Act 2

We’ve started off our kindness campaign on a bit of a coffee kick, as our second random act of kindness also involved delivering coffee. For this one, Ashley and MacKenzie took a stroll over to the Stewart’s down the street from our office to buy some coffee. They stocked up on all the fixins for a cup of coffee, and delivered a hot, fresh cup to the man ringing the Salvation Army bell at the Price Chopper next to our office building.

The man began tearing up when the two of them delivered the coffee, and said to them, “You two must be angels.” He then pulled a silver coin out of his wallet that he had received from a soldier who had come back from Iraq. The coin had a prayer from John 3:36 on it that read, “For God so loved the world that he gave his only begotten Son, that whosoever believeth in Him should not parish, but have everlasting life.”

Ashley and MacKenzie returned to the office beaming, saying it was the best thing they had ever done for anyone.

For today, we are currently accepting ideas, but Mountain Media’s CEO, James Curley, has an idea to pick up a few cheeseburgers at McDonald’s to deliver to a few of the homeless men that are always outside around town. And Scott Fultz is playing Christmas carols on his guitar to a local elementary school – pictures of which will come on Mountain Media’s Facebook page shortly!

Also, I am considering bringing a few Christmas cookies to the Post Office today. I go on a cookie extravaganza every year, and yesterday, the Post Office helped me locate a misplaced package, and the man who I was talking to over the phone all day sent their delivery driver to my apartment building at 6:30pm last night to hand deliver my package to me after they found it. The delivery man pulled up in his personal vehicle and everything. I was blown away by the kindness, so I feel a need to thank them!

Do you have any ideas for us for our 26 Random Acts of Kindness campaign? Let us know here or over on our Facebook page! Or, just participate yourself – it could be something as simple as leaving a friendly note in your mailbox for your postman to pick up, or picking up the coffee order for the person behind you in line at the drive thru window.

And, of course, all of this is in honor of the 26 fallen victims in the Newtown, Connecticut tragedy, who are in our thoughts and prayers for this upcoming holiday season.

What will you do to “Pay it Forward”?

Smiles and cheer,

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Mountain Media Set To Take on PubCon in Vegas

Las Vegas Blvd.What happens in Vegas will only end up on Facebook, right? That is 100% correct, except Mountain Media is taking on a different spin. We’ve gone through several positive transitions this past year. One of our most exciting is a trip to Las Vegas to attend PubCon. We have announced this via Twitter and Facebook earlier in August. So what is going to happen in Vegas exactly?

What is PubCon?

PubCon is a massive conference that takes place in a few major cities. Mountain Media will be attending the conference taking place in Las Vegas [insert excitement here]. It’s a conference that focuses on everything happening in new media including eCommerce, graphic design, and internet marketing. Attendees get to meet other professionals in the field, and they get to discuss or listen in on seminars to better themselves in their given fields of new media. It’s an investment that we believe will better ourselves as professionals at Mountain Media.

When Is It?

PubCon is taking place from the 15th to the 18th of October. For anyone that’s ever been to Vegas, this is the perfect time of the year. Not too cold, and not too hot for us mountaineers coming from the Northeast.

Don’t worry, Mountain Media will not be closed during these days. There will still be employees at the office if you have questions at any given point. Amanda, Dani, Jim and Mike will be at this conference getting live coverage of the events taking place, so make sure you watch it all unfold on our Facebook account.

Who’s Hosting PubCon?

PubCon is being hosted and organized by WebMasterWorld.Com. They are pioneers in the internet industry and host one of the first technology forums focusing on what the web can offer us. WebmastersWorld.com is benefiting all new media professionals with this conference, and we can’t wait to be a part of history.

What You Can Expect

With all of these informative sessions, we want to share the information with you that we will be learning. Mountain Media is going to be doing live coverage through blogging and social media throughout the week. So if you are not following our Twitter, Facebook and Google+ account, now is the time to start. In the end, we plan to bring new ideas to present to our clients and utilize for our business.

I hope to see you there,

Amanda M.

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Introducing Our New Video Marketing Services

Ladies and gentlemen, boys and girls, sit back and listen up because Mountain Media has an exciting announcement for you today!

As many of you may have already seen through the Mountain Media Facebook page or in our recent e-newsletter (where the video here originally appeared), there’s a ton of new and exciting stuff happening in our offices as of late, and we are thrilled to be able to finally share what’s going on with all of you, our loyal followers!

Video Production Services

We are proud to tell you that after months in the making, we have finally launched our new video production services. We have the lights, we have the camera and we’ve always had the action – but now you all get to be involved, too.

Our full line of professional studio video and editing gear equips us to make high-quality commercials, interviews, testimonials and product reviews for placement on your website. And, not to brag too much here, but our video production staff has years of experience in the world of videography for television and web. So you’ll feel confident in knowing that you’re getting a solid product at a highly competitive price.

We will work with you to make your video a piece of content that will fit on your website and that will be shareable, which, you’ll find out soon, is one of the most important aspects of a piece of content such as this.

What Can It Do?

You’ve probably heard the buzz lately over the importance of having video on your website – well, there’s a reason for that.

Video content is considered interactive, rich content on your website in the eyes of the search engines. It’s known as one of the whitest hat techniques you can use these days in SEO, and with so many websites getting penalized lately as a result of Google Penguin, isn’t good, quality content something you’re just aching to have on your website?

You might be thinking, “Well, yeah, I know that video is great, but what exactly is it going to do for me?” Good question, my friends – and the answer is that it can do a lot more than you ever thought it could. Studies have been done over the past year or so that show that websites with video content can increase their click through rate by up to 80%.

That means that of all of the people who type one of your search phrases into a search engine, 80% more of them will actually click on the link to your website, rather than just scrolling right past. This is usually a result of the “rich snippet” that will appear with your search results after we get our hands on your video marketing needs!

What’s a Rich Snippet?

Have you ever seen that little thumbnail image that appears next to certain search results? Like when you do a Google search for a YouTube video – how there’s always a little “preview” of the video right within the search result (we have an example here of our own video efforts on our Guest Blogging Services page)?

That’s a rich snippet, and no, it doesn’t just magically appear there. That’s some hard work on our end to optimize your video to its fullest extent and literally tell the search engines that it’s on your website.

Oh, and by the way, when more people click through to your website because of your rich snippet, Google will start trusting you a little more, and they’ll likely start to rank you higher, as well. So, increased traffic, increased search engine rankings, high-quality content that will never “go bad”…what more could you ask for?

Video is a great solution for any and every website, and we’ll work closely with you to determine what exactly your site needs. So don’t hesitate to give us a call or sign up for more information and get started with us today!

Smiles,

Dani

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