This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.
Penguin 3.0 are you ready?
Chuck Price over at SEW recently posted an article detailing what is going to be going on with P 3.0 but let me give you the long and short of it. Currently, everyone who has gone through a link audit and meticulously picked out every spammy link the reward has been next to zero. Mainly due to the fact that Penguin is a separate algorithm that isn’t part of the normal algorithm updates. But, don’t worry, after P 3.0 is run you should see a jump in SERPs. For those of you who haven’t cleaned out your links yet or are worried that you might have spammy links, now is the time to do it before the hammer drops. Get it done, because Google might not wait until Matt Cutts gets back from vacation before they run it and if you’re caught with anything remotely spammy, you might have to wait 10+ months again before the next iteration of Penguin.
HTTPS URLs Have no Ranking Benefit…Yet
As you all know, Google announced that it would provide a small ranking boost to HTTPS/SSL sites due to their new HTTPS ranking factor. Search Metric recently released a study showing that moving your site over to HTTPS has not given any sort of boost to SERPs. Marcus Tober over at Search Metric was quoted as saying:
“In a nutshell: No relationships have been discernible to date from the data analyzed by us between HTTPS and ranking nor are there any differences between HTTP and HTTPS. In my opinon therefore, Google has not yet rolled out this ranking factor – and/or this factor only affects such a small section of the index to date that it was not possible to identify it with our data.”
In my opinion, I agree with Mr. Tober, while Google did say it is a small boost, even a small boost to your SERPs is noticeable. The most likely thing is that Google is probably going to roll out the ranking after they run P3.0. Well that’s it for this week’s SEO rundown, if you enjoyed please subscribe to our YouTube Channel, and make sure to follow us on Facebook, Twitter, or G+. Thanks and we’ll see you next time for our next SEO rundown.
Mountain Media has just added “responsive design” capability to our e-commerce platform. Our first client to launch on this new module is Family Footwear Center, a company that sells Dansko shoes, Chippewa and other workboots and footwear that are made in America.
According to a piece on internetretailer.com, a full one-third of monthly unique visitors shop only on mobile devices. On Target.com, the No. 4 online shopping destination, that number is 43%. These are shoppers that use only mobile. If you add the users that use desktop in addition to their mobile and tablet devices, that number rises to upwards of 60%, according to Mountain Media’s research.
One of the main benefits of this approach to supporting the myriad devices users use to access the web is that site administrators do not need to manage multiple catalogs. This helps keep site maintenance costs down. It also makes it so URLs for all screens are identical, making it easier for users to share links and simpler for SEO professionals to avoid the dreaded duplicate content issues that can hurt a site’s Google rankings when trying to manage serving the same content from different URLs.
Responsive design is Google’s recommended method of serving content to multiple devices. Here is a link to a piece on Google’s developer site that explains some of the details: https://developers.google.com/webmasters/smartphone-sites/details.
Mountain Media has several other responsive design websites in development. We expect to have several launches in the coming weeks and look forward to the increase in mobile and tablet conversion our clients will enjoy.
Videos are the future of content marketing. Consumers love them; it’s a fact, as you’ll see in the infographic below. If done correctly, videos can be attention grabbing, emotion triggering, helpful, or all of the above.
The two major video-hosting sites, Vimeo and Youtube, have their own advantages. At Mountain Media, we use both. YouTube is excellent if you’re trying to reach a large audience, get that “viral video” potential, and have easy sharing capabilities. For SEO purposes, Vimeo is the winner.
Interested in online video for marketing? Check out the infographic below.
More than one billion people currently use Facebook. It’s by far the largest social media platform to-date. Currently, 50 percent of web sales occur through social media.
If you’re a business owner and you don’t have Facebook, you are severely missing out. For those of you who do have Facebook, it’s time to take your business page to the next level. Enter the Mountain Commerce Facebook Shopping App.
According to data, 20 percent of Facebook users prefer buying products through a brand’s Facebook page, as compared to it’s website, and that number is only expected to grow in 2015. What better time than now to start selling on Facebook?
Our Facebook Shopping App is easy to use. Just login to your Mountain Commerce Facebook Store, add a banner, customize your catalog and payment options, and voilà! Once your store is live, customers can browse products, add them to a cart and check out without ever leaving Facebook – making for a seamless customer experience!
The Mountain Commerce Facebook Shopping App is inexpensive too. Our beginner package is only $24.95 a month! For more information regarding our Facebook Shopping App packages, please visit our website.
Finally, we believe your business will benefit from our Facebook Shopping App so much that we’re offering a 30-day risk-free trial.
Well, what are you waiting for? Try it today!