SEO Rundown Sept. 23

Theo from Mountain Media here again for another episode of SEO Rundown. Today’s topics; Yelp or how I stopped worrying and learned to love other review aggregators, Google stops following its own webmaster practices briefly, and an update on P3.0.

How I learned to stop worrying and love other Review Aggregators

First off, Yelp, the recent Supreme Court ruling that Yelp has the right to make you pay for your positive reviews is a clear signal that you should be considering other review aggregators than the pay-for-play bully in the local review yard. While Yelp is the catch-all for reviews there are many other review websites out there that are gaining traction and show that Yelp isn’t the only major player when it comes to rep management and local SEO. If you are any sort of restaurant or hotel there is TripAdvisor, Urbanspoon, Google Places, Google+,Facebook, Twitter, Bing Local, and local town and city websites who love, love, love to showcase their local businesses. Which will give you a nice juicy backlink for SERPs local and organic.

I know, at this point you’re saying, “But Theo, I’m not a restaurant or a hotel, I have to use Yelp or else I won’t have any sort of human reviews.” To that I say, use Angie’s List in addition to the search engine products and social media sites I just listed, Angie’s List is a great spot to be on because all of the users are paid subscribers so you have a gated review community. While Yelp is getting front page SERPs, Angie’s List is close behind them and if there is a community shift away from Yelp, they will be forced to change their practices or go out of business. Also, Angie’s List is a great way to gain high-end leads for your business as they put you front and center within their search. Plus, it’s free for businesses. If you don’t want to go the Angie’s List route; Facebook is great for reviews and while you will have to deal with some spammy reviews, again, no anonymous reviews.

Google Black Hat for a Day, Update on Penguin 3.0

Next, while this isn’t really trending I did find it comedic and somewhat ironic, Google decided to go black hat for a day and started indexing its own search results. While it was a mistake and was quickly fixed it is funny that even the Great G sometimes makes mistakes in its robots.txt file. Speaking of the Big G, Google has released an update that Penguin 3.0 will most likely be run in 2014. What that means to me, is that they might be waiting until right before the holiday season to run it. Which means it could be a present in some stockings and coal in others, make sure it’s a present for you and your clients and run those link audits folks. I know I spoke about this last time, but this is the SEO boogeybird we are talking about. Make sure your backlinks are squeaky clean folks, if you have even a shadow of a doubt then Run. Those. Audits. If you are a business owner and need some help, give us a call over at Mountain Media, we are here to help you.

Well that’s it for this week folks, as last time, if you liked what you saw, subscribe to our YouTube Channel, follow us on Facebook, Twitter and Google+.

Share Button

Eastern Mountain Sports Giveaway!

Mountain Media is a full service digital agency nestled in the small town of Saratoga Springs, NY. Our team is made up of ten young professionals working hard to stay ahead of the latest trends. When we’re not designing websites, writing blogs, updating Facebook, creating and customizing apps, or shooting videos we like to spend time exploring. We love new adventures. Whether it be skiing down a mountain, camping the Adirondacks, or getting active in the community… our awesome staff is always up to something.

To kick off 2014, we wanted to thank our fans for their continued support! We are giving away a $100.00 Eastern Mountain Sports gift card. We also hope to attract new forward-thinking adventurers and build some brand awareness.

The rules are simple. To enter click this link:

http://bit.ly/EMSGiftcardGiveaway

It is important that you enter through the Giveaway tab or else your “like” can not be tracked.

Giveaway Tab

For a more professional looking appearance, We have decided to use a third party app called Woobox.com. Don’t be alarmed. They will not store any of your information, so it is safe to click through the “sweepstakes” pop-up you’ll see upon entering.

If you are already our friend… Thank you! You can still enter by clicking the “Giveaway” Tab and then by clicking: “Enter” at the bottom of the page. {see below}

Enter GiveawayAfter you Enter, a completion link will pop up. Should look a little something like this:

Giveaway Post EntryWeb Payment Software is a neat online payment solution our software team developed. Feel free to like their page for an additional entry!

If you have any questions regarding entering, entries, or anything about our services… please feel free to leave a comment below!

A winner will be picked January 22nd! Good Luck!

 

 

Share Button

Starting your Social Media Strategy

ATTENTION READERS:

My name is Cassie Jaufmann, and I started working for Mountain Media as their new Social Media Specialist earlier this month. Although “specialist” is my professional title, I like to think of myself as a Social Media Queen. I am extremely energetic (and positive), and work hard to stay ahead of the latest news, trends, and techniques. My goal here at Mountain Media is to work with you on creating the best and most efficient Social Media Strategy geared towards your personal business goals.

With that being said according to Merriam-Webster, Social media is defined as:

I personally define social media as a giant pool of possibilities. There are so many different channels, ideas, and strategies swimming around it can be overwhelming. How do you know where to start? What exactly are you supposed to be doing?

Most people…jump right in. Have you caught yourself following this strategy?

1. Logon to Facebook
2. Start posting videos, quotes, articles, and pictures.
3. Wait for “likes” to start accumulating.
4. Logon to Twitter
5. Post the same random stuff that you posted on Facebook, but add #obnoxioushashtags because you think it’s a trend
6. Wait for “followers”

Are you picking up on what I’m throwing down? If not, please refer to this cartoon by Tom Fishburne for a clearer picture of what NOT to do with your Social Media Plan

Social Media can be great. It really allows you to reach a larger audience if you know how to utilize it correctly. Just simply “being” on Facebook doesn’t really do much for your business (other than give it an actual presence). Comparatively speaking, it would be similar to having your phone number and business name listed in the yellow pages.

Want to do more? Start by defining your goal. If you are drawing a blank–resort back to the old fashion way and ask yourself the Who, What, Where, When, Why, and How questions to see if anything sparks inspiration.

Why do you want to be on Social Media? What kind of results are you trying to generate? How are you going to measure success? Where in the social media pool will you target your efforts? Who will be responsible for managing these efforts.

Information overload? I apologize. Start with the Why. And build from there.

Suggestions:
Maybe you are trying to build brand awareness and recognition of your product?
Perhaps you are an online business looking for lead generation and possible sales?

To each their own, it is safe to say every strategy is going to be different. Keep it simple and grow your strategy over time. Don’t rush it. Social media is evolving and there is no way you can tackle it all over night.

If you are interested in learning more about a Social Media, please feel free to connect with me professionally for more tips and tricks.

Add me to your circles on: Google+
Add me to your network on: LinkedIN

Share Button