SEO Rundown 10/20

Hey All,

Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.

Penguin 3.0 has rolled out…now what?

So, Penguin 3.0 was confirmed to have been rolled out Friday evening, this was first reported by SE Roundtable. While no official percentage has been released yet on how many sites have been affected, it’s definitely worth keeping an eye on your clients’ websites over this week to see if they’ve been affected by Penguin. If you’ve been following our videos you know that I was predicting a rollout around the holiday season, specifically November. Thankfully, I was very wide on my mark and the rollout now gives people some time to recoup some losses if they were bitten by the Google Boogeybird. Whether this is through paid or organic traffic growth, you can regain some of the ground lost from this rollout.

Direct or Indirect

One of the things that has been stated about this latest iteration of Penguin is that you can be affected both directly and indirectly. With this iteration of Penguin, Google wanted to take a deeper look at link value and quality. So if you’re indirectly affected by Penguin, it might be due to links in your website’s link profile being re-evaluated as weaker than they were before, or considered “false votes.” My advice is to re-double your link building through content marketing and outreach. By creating deep, quality content on your website and reaching out to other webmasters, writers, and bloggers in your niche, you can help rebuild your link profile organically and maybe regain some of your lost traffic due to Penguin. If you’ve had a direct hit from Penguin, you’ll be able to see it via a message from Google in your WMT. I would still recommend following the advice above, unfortunately though, you won’t see any removal of the penalty until the next rollout of Penguin. Which according to Google, should be more frequent now. But until then, to quote Search Engine Land, the clock is running.

Well that’s it for this week’s issue of SEO Rundown. I promise that this will be the last episode about Penguin for a while, unless there is some major breaking story that requires attention about Penguin. As always, if you like what you see, subscribe to our YouTube channel, Follow us on Twitter, G+, or Facebook, or check us out at MountainMedia.com!

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Mountain Commerce Facebook Shopping App

More than one billion people currently use Facebook. It’s by far the largest social media platform to-date. Currently, 50 percent of web sales occur through social media.

If you’re a business owner and you don’t have Facebook, you are severely missing out. For those of you who do have Facebook, it’s time to take your business page to the next level. Enter the Mountain Commerce Facebook Shopping App.

According to data, 20 percent of Facebook users prefer buying products through a brand’s Facebook page, as compared to it’s website, and that number is only expected to grow in 2015. What better time than now to start selling on Facebook?

Our Facebook Shopping App is easy to use. Just login to your Mountain Commerce Facebook Store, add a banner, customize your catalog and payment options, and voilà! Once your store is live, customers can browse products, add them to a cart and check out without ever leaving Facebookmaking for a seamless customer experience!

The Mountain Commerce Facebook Shopping App is inexpensive too. Our beginner package is only $24.95 a month! For more information regarding our Facebook Shopping App packages, please visit our website.

Finally, we believe your business will benefit from our Facebook Shopping App so much that we’re offering a 30-day risk-free trial.

Well, what are you waiting for? Try it today!

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Introducing the Web Payment Software Card Swiper App

Picture this: you’re out at a trade show or convention, selling your products or services to the thousands of people walking past your booth, when finally a customer approaches you with a serious inquiry into what you’re selling. They’re more than interested – they actually want to buy, right then, right there. They pull out their wallet only to ask you if you accept credit cards because they don’t carry cash, and what can you say, other than, “I’m sorry, we don’t have the capability of accepting credit cards on the go”?

Web Payment Software can now help change all of that for you. Whether you’re an existing WPS customer or you need a new account to accept mobile payments, the new WPS Swiper App is built to handle commerce on the go across any and every industry. Mountain Media is proud to announce the launch of this new Web Payment Software app that is now available on the iTunes store.

How it Works

Once you sign up for a Web Payment Software merchant account, using the new Swiper App is easy. With your new account, we’ll send you an iMag Pro Mobile MagStripe Reader that plugs directly into the dock connector of any iOS device, including iPod Touch, iPad and iPhone, prior to iPhone 5 (iPhone 5 support is coming soon – this card reader will plug into the headphone jack of the new iPhone 5 devices).

From there, you simply log in to your account from your iOS device and you can begin accepting credit card payments using the app. Enter the amount for the transaction and run the customer’s credit card through the swiper mechanism on the bottom of your iOS device. The card reader will automatically pull the information off the credit card and bring you to a screen that allows your customer to sign to authorize the payment. They can then opt to have their receipt emailed directly to them.

It’s as easy as that – accepting payments on the go has never been more fast and easy, and now every retailer can accept credit cards anytime and from anywhere.

The Benefits

For starters, the major benefit of this app is that it’s free to download, plus with the Web Payment Software transaction fees currently in place, you won’t be overcharged for any transaction made through the WPS Swiper app. Our fees are lower than PayPal and our other competitors, plus, you get more one-on-one merchant support from our developers and programmers should you ever run into any issues with your account.

The ability to accept credit cards from any location at any time can be hugely beneficial to your business as it allows you the ease of selling everywhere you go. Whether you’re heading to a trade show, a farmers’ or flea market, a convention or otherwise, you will no longer have the worry of attracting a customer who only carries plastic in their wallets.

So head on over to the Web Payment Software website to find out more or sign up online for a new account, then download the Swiper App and start accepting mobile payments right away! Be sure to check out our introductory app video, as well, before you begin using the Swiper App:

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Mountain Commerce Creates Tax Rules Module

How many states does your business operate in? Do they offer tax holidays? What about tax laws based on specific product categories?

State sales and use tax laws are difficult to keep track of and collect correctly. Typically, an online merchant will need something known as “nexus.” This is a fancy way of saying they own and operate a physical store or business in a specific state. For example, if I own a retail shop in New York State and then I have “nexus” in New York, anything I sell online that ships to a customer living in New York should have sales tax collected.

This has been the standard Mountain Commerce way of allowing merchants to tax customers. Define the states you would like to tax, we look up the tax rate for the customers zip code and apply the appropriate tax.

As tax laws are being changed and tax holidays are becoming more prevalent, the time came to re-write how Mountain Commerce handles taxation. Hence, we have created the Tax Rules module. This is a new method of calculating taxes that allows for additional tax definitions using the purchase date, product price, destination state, and something we call tax categories.

For those merchants who are content with their current method of collecting taxes, fear not. The new Tax Rule module needs to be turned on by Mountain Media. Therefore, your current tax methods will remain in place and working, as you would expect, unless you tell us otherwise.

Should a merchant choose to turn on the module they will have the ability set up:

  • Tax holidays for specific states and date ranges
  • Different tax rates for different shipping destination states, either using our tax tables or entering a specific tax percent
  • Assign products to tax categories that allow you to use different tax rates per tax category
  • Only tax products that have a purchase price above a specific amount

Best of all, the tax rules aren’t permanent. Inevitably, tax laws will change and this will require a change in the process of collecting taxes. Most likely the merchant can handle any changes needed immediately. If you are having any trouble with your method of collecting taxes contact Mountain Media for support.

Happy selling, folks!

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