Eastern Mountain Sports Giveaway!

Mountain Media is a full service digital agency nestled in the small town of Saratoga Springs, NY. Our team is made up of ten young professionals working hard to stay ahead of the latest trends. When we’re not designing websites, writing blogs, updating Facebook, creating and customizing apps, or shooting videos we like to spend time exploring. We love new adventures. Whether it be skiing down a mountain, camping the Adirondacks, or getting active in the community… our awesome staff is always up to something.

To kick off 2014, we wanted to thank our fans for their continued support! We are giving away a $100.00 Eastern Mountain Sports gift card. We also hope to attract new forward-thinking adventurers and build some brand awareness.

The rules are simple. To enter click this link:

http://bit.ly/EMSGiftcardGiveaway

It is important that you enter through the Giveaway tab or else your “like” can not be tracked.

Giveaway Tab

For a more professional looking appearance, We have decided to use a third party app called Woobox.com. Don’t be alarmed. They will not store any of your information, so it is safe to click through the “sweepstakes” pop-up you’ll see upon entering.

If you are already our friend… Thank you! You can still enter by clicking the “Giveaway” Tab and then by clicking: “Enter” at the bottom of the page. {see below}

Enter GiveawayAfter you Enter, a completion link will pop up. Should look a little something like this:

Giveaway Post EntryWeb Payment Software is a neat online payment solution our software team developed. Feel free to like their page for an additional entry!

If you have any questions regarding entering, entries, or anything about our services… please feel free to leave a comment below!

A winner will be picked January 22nd! Good Luck!

 

 

Share Button

Building & Managing Your Community in the Digital Age

No one ever said building your brand is an easy process, and if someone did say that, they were dead wrong.

In fact, building and managing a successful community takes countless hours of dedication, hard work, and most importantly – the knowledge and experience to overcome the many obstacles one comes across during this process.

Let’s face it. Not everyone is cut out for the marketing world, but for those who are – here’s what you need to know about the keys to building and managing your online community in the digital age.

1. Establish goals
Establishing goals is sort of a given. Whenever you begin any sort of project, goals are essential.

After all, if you don’t have goals, how do you know what you’re working towards?

Goals should be established with a holistic approach, looking at the business, campaign or brand as a whole.

Now, don’t go ahead and shoot yourself in the foot by choosing a set of goals that are unattainable.

Of course, we want to reach for the stars and set expectations high, but don’t set them too high where they’re almost impossible to accomplish.

After your goals are set, make sure you explain yourself and what each goal means to the brand. Remember the why’s and what’s in this process, so clients have a better understanding of where you’re coming from.

2. Define KPI’s (Key Performance Indicators)
What’s the million dollar question here? For most – it’s how will you measure your performance to show clients that their dollars are being put to good use.

With so many analytical tools and systems that are available at little to no cost, it’s easy to have your statistics automatically generated in the traditional format that thousands of other businesses do as well.

Sounds lame, right?

Be creative when proving your value! Develop your own unique document for proving your KPIs and give your clients something to talk about.

3. Develop a creative strategy
While this is a creative process, the strategy really needs to be the most creative of all.

Start by having a brain storming session with your team where you all can openly discuss your ideas. Weed out the good from the bad and put together an extensive list.

After you’ve got a strategic list of ideas, the next step is to put together an outline.

I know, I know. Outlines are boring and a pain to create.

But guess what? They work.

Have a vision for a 12 month strategy with broad ideas for all 12 months, but focus primarily on one quarter (3 months) at a time.

This way, you can hold brain storming sessions every 3 months. This way you and your team will be able to develop some fresh and exciting ideas each quarter!

Thinking strategically, you also want to make sure that the tools you’re using match your goals. Whether this means your tools will be social media, content, email marketing or even media outreach, make sure these match up with whatever your goals are.

4. Do work
After all this planning, it’s finally time to actually do the work.

  • Set up your analytics
  • Follow your strategy and execute with confidence
  • Be consistent with the quality of your work
  • Stay focused on the big picture – your goals

5. Evaluate progress
After all the analysis that goes into building a strategy and executing it, the last step is to evaluate the entire process.

Once you’ve reached the end of your first or second quarter, look at what you’ve accomplished thus far. How many goals have you reached? What’s working and what isn’t?

Chances are, you’ve found out what techniques work best for this client and which ones aren’t as effective. It’s okay if not everything worked out as anticipated. This is all part of the process.

Keep in mind that every client is different, and every industry draws in people in different ways. Each strategy is a learning experience, so never allow a small hiccup to interfere with the future of your clients growth.

What has your experience been like when building or managing a community in the new digital world?

Share Button

What NOT to do When Writing a Press Release

The quickest way to kill a relationship with the news media is by sending a bad press release. In addition to good grammar, a press release should be newsworthy and pique a reporter’s interest. Keep in mind, that a reporter’s mailbox is flooded with press releases from other companies and non-profits on a daily basis. Therefore, you want your release to stand out from the bunch.

Here are five things NOT to do when writing a press release:

Write a boring headline

It’s true, first impressions really do last a lifetime. Because the headline is the first thing reporters will read, it’s the most important. If you do not start out with a strong, attention-grabbing headline, your release will mostly get thrown into the recycle bin.

Drag out the story

Like most of us, reporters are busy people. The last thing they want to do is read the entire release to get to the story. Reporters should be able to read the first sentence of the release and know exactly what it is about. Get to the point!

Lack of structure

A press release that lacks structure will not be taken seriously. Here’s a little bit of housekeeping: a press release should be no longer than a page. If you have babbled into the second page, start over. The words “FOR IMMEDIATE RELEASE” should be at the top of every page. And while some like to write the headline in bold or capital letters, I try to stick to the AP Style guide. I capitalize the first word and nouns, but no bold. Underneath the headline you should include a catchy subhead. This is often italicized.

No coherent message

One of the most common press release writing mistakes is not including a message. Before you even begin typing, ask yourself what are you trying to get across. It can be hard for a PR professional to put their ego aside and write something the news media will actually care about. For example, your company is launching a new product, who cares? Explain how this new product is going to benefit the consumer. Think like a journalist.

Make grammatical errors

This, I cannot emphasize enough. Proofread your release a couple times and let a co-worker look it over too. One single mistake can deter a reporter from publishing your release. More important, a grammatically correct press release will make a good impression of you and your company (recall what I said about impressions).

The purpose of a press release is to inform the news media and the industry-at-large of your company’s latest developments. This includes product launches, new hires, announcements, you name it. The press release has many benefits. But, remember, what may be newsworthy to you may not be newsworthy to the reporter. Always avoid wordy sentences and corporate jargon. Be succinct, and get to the point!

Share Button

6 Things Sports Have Taught Me About Life in the Professional World

As some, not many, of Mountain Media’s clients know, I’m a former high school and college athlete, a swimmer, working my way through the professional world after having survived four of the most physically strenuous years of my life known as my collegiate career. While my former athletic glory ended several years ago, there are still plenty of times throughout a normal work day when I actually stop and think about something and realize, “Hey, I learned this from swimming all of those years!”

Unfortunately, there are some things I never learned, and will never learn, about the real world from my sport – like the fact that I cannot, actually, eat whatever I please and drink whatever I please and never gain a pound, that working out isn’t as easy to fit into your daily routine as it once was and that not every man I meet will look as good as a Division 1 swimmer in a Speedo (bummer). But there are some truly amazing life lessons that I’ve learned from sports that I will never forget, and that have helped to shape me into the young professional that I am today. I figured my company’s lovely blog would be as good a place as any to share these lessons with all of our loyal followers, and all of you athletes with bright professional futures out there!

Problem Solving is Like A Competition

You know that feeling that you get when you’re in a game or competition (or, in my case, a meet), and you glance over at one of your competitors and just stare them down because you want to beat them so badly? That competitive drive isn’t a bad thing – it’s something that good athletes are born and bred with, and it’s something that I’ve found really helps me in my problem solving skills, believe it or not.

When I’m faced with a problem or situation that I don’t know how to solve, I feel that same competitive drive within me to challenge myself to be better than I think I am and solve whatever problem it is I’m facing. I dig deep, I mentally pep-talk myself into believing that I know the solution, and I do things that I sometimes never thought I was capable of doing. That’s the competitor in me – no problem is too big to beat, even at my job.

Nerves Are Good

When you’re preparing for a big competition, the butterflies and knots in your stomach are natural, because you know how badly you want to win and you know the work that you’ll have to put in to accomplish your goals. When you finally get to game day, the nerves get even crazier, then turn into great energy that propels you to win.

The same is true in the professional world. When I have a big presentation or meeting that I’m preparing for, I feel nervous. I want to sign new clients and impress existing ones, and I can relate that feeling back to the way I felt when I would step up on the blocks to race. I turn my nervous butterflies into internal energy that drives me to put in my best efforts to prepare the right way for whatever it is I have coming up. Then I use the nerves to my advantage – they give me more external energy during presentations and meetings that show an excitement for what I do, and that excitement shines through to current and potential clients.

Teamwork is Awesome

Probably one of the most rewarding aspects of being involved in a sport is that sense of family that you get from your teammates. My teammates were my family – we lived together in college, we trained together, we ate together, we partied together. They were my life. And when I would be in a race, I would see and hear their cheers the whole way through, knowing that they were there supporting me while I struggled to beat the girl in the lane next to me.

Even though swimming was an individual sport, I learned so much about teamwork because I could never have swam the races that I did without the encouragement of my teammates. The same is true here at Mountain Media – I couldn’t do what I do without my team. Everyone contributes, everyone’s ideas count and everyone is there to support each other when one of us is struggling. That’s the only way that we succeed, that we win, as a marketing department – when all of us work together. Thanks, swimming, for teaching me how to be a part of a team!

I’m Really Good at Math

To be honest, I was a broadcast journalism major in college. I studied writing and interviewing and I learned how to speak well in front of a camera. I always thought I was terrible at math, but I’ve been wrong all along, and it took working here at Mountain Media for me to realize that.

As a swimmer, we train on interval times, and our workouts consist of “sets” of repetitions of specific distances. Long story short – there’s a ton of math involved in a swimming workout. I never realized this until suddenly I started breaking down numbers at my job like it was nothing – things like hours on a project, hourly rates, the amount of work that should be done under a given client budget, analytical numbers, ROI statistics, etc.

My point here is that my sport taught me about something that I never considered myself to be good at, and it took me until my fourth year in the real world to realize all of the skills that I possess that I’ve never really put to use. Don’t sell yourself short in any aspect of your professional life. Your sport might have taught you something you never knew until you try it at your job!

It’s OK to Have Good Days and Bad Days

Every athlete has good days and bad days, both in practice and in competition. And it’s hard not to walk away from a bad practice feeling frustrated and disappointed in yourself for not performing to your usual standards. But despite that feeling, you go back the next day for more, without missing a beat.

Even in the professional world, it’s perfectly fine to have good days and bad days, and everyone has them. What sports taught me was how to move past the bad days and keep on the track towards totally rocking at my job. Nothing can bring me down for more than a day at a time.

Early is On Time!

Perhaps one of the most valuable lessons I learned from my swimming career came from one coach that I had from the time that I was about 11 years old all the way through my college career – “Early is on time.” As terrible as it was to drag my tired self out of bed at 5am for morning swim practice, I knew that I couldn’t be late, because if I was, there would be a treacherous punishment just waiting for me when I finally arrived at the pool (have any of you ever done 1,000 straight yards of butterfly in a pool? A recommendation – if you don’t know what it’s like, don’t find out!).

As a result, I was never late. Ever. Not for practice, not for classes in college, and now not for work or meetings or presentations or anything else. In fact, I’m usually 10 or 15 minutes early to the things that are most important to me (social events aside, since we all know that being fashionably late is way cooler than being the first one at a party – duh). It’s this engrained little seed in the back of my mind as a result of that one coach – being 15 minutes early to everything means that you’ll always be on time.

While I may not be quite as ripped as I used to be in college, and I can’t eat my way through rough days without facing the consequences, I can still relate a lot of what I do in my professional life back to my sport. I’ve grown up since my major swimming days (I do still train and compete, but it’s for me now, not anyone else) and I’ve learned a lot along the way, and I know that the majority of elite athletes out there have futures in something other than their sports. So take what you can from your sport and learn from it. It’ll make you a better person, and a better professional, in the long run.

Share Button