SEO Rundown 10/20

Hey All,

Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.

Penguin 3.0 has rolled out…now what?

So, Penguin 3.0 was confirmed to have been rolled out Friday evening, this was first reported by SE Roundtable. While no official percentage has been released yet on how many sites have been affected, it’s definitely worth keeping an eye on your clients’ websites over this week to see if they’ve been affected by Penguin. If you’ve been following our videos you know that I was predicting a rollout around the holiday season, specifically November. Thankfully, I was very wide on my mark and the rollout now gives people some time to recoup some losses if they were bitten by the Google Boogeybird. Whether this is through paid or organic traffic growth, you can regain some of the ground lost from this rollout.

Direct or Indirect

One of the things that has been stated about this latest iteration of Penguin is that you can be affected both directly and indirectly. With this iteration of Penguin, Google wanted to take a deeper look at link value and quality. So if you’re indirectly affected by Penguin, it might be due to links in your website’s link profile being re-evaluated as weaker than they were before, or considered “false votes.” My advice is to re-double your link building through content marketing and outreach. By creating deep, quality content on your website and reaching out to other webmasters, writers, and bloggers in your niche, you can help rebuild your link profile organically and maybe regain some of your lost traffic due to Penguin. If you’ve had a direct hit from Penguin, you’ll be able to see it via a message from Google in your WMT. I would still recommend following the advice above, unfortunately though, you won’t see any removal of the penalty until the next rollout of Penguin. Which according to Google, should be more frequent now. But until then, to quote Search Engine Land, the clock is running.

Well that’s it for this week’s issue of SEO Rundown. I promise that this will be the last episode about Penguin for a while, unless there is some major breaking story that requires attention about Penguin. As always, if you like what you see, subscribe to our YouTube channel, Follow us on Twitter, G+, or Facebook, or check us out at MountainMedia.com!

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SEO Rundown – Sept. 5

Hey All,

This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.

Penguin 3.0 are you ready?

Chuck Price over at SEW recently posted an article detailing what is going to be going on with P 3.0 but let me give you the long and short of it. Currently, everyone who has gone through a link audit and meticulously picked out every spammy link the reward has been next to zero. Mainly due to the fact that Penguin is a separate algorithm that isn’t part of the normal algorithm updates. But, don’t worry, after P 3.0 is run you should see a jump in SERPs. For those of you who haven’t cleaned out your links yet or are worried that you might have spammy links, now is the time to do it before the hammer drops. Get it done, because Google might not wait until Matt Cutts gets back from vacation before they run it and if you’re caught with anything remotely spammy, you might have to wait 10+ months again before the next iteration of Penguin.

HTTPS URLs Have no Ranking Benefit…Yet

As you all know, Google announced that it would provide a small ranking boost to HTTPS/SSL sites due to their new HTTPS ranking factor. Search Metric recently released a study showing that moving your site over to HTTPS has not given any sort of boost to SERPs. Marcus Tober over at Search Metric was quoted as saying:

“In a nutshell: No relationships have been discernible to date from the data analyzed by us between HTTPS and ranking nor are there any differences between HTTP and HTTPS. In my opinon therefore, Google has not yet rolled out this ranking factor – and/or this factor only affects such a small section of the index to date that it was not possible to identify it with our data.”

In my opinion, I agree with Mr. Tober, while Google did say it is a small boost, even a small boost to your SERPs is noticeable. The most likely thing is that Google is probably going to roll out the ranking after they run P3.0. Well that’s it for this week’s SEO rundown, if you enjoyed please subscribe to our YouTube Channel, and make sure to follow us on Facebook, Twitter, or G+. Thanks and we’ll see you next time for our next SEO rundown.

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Mountain Media Launches Responsive Design

Mountain Media has just added “responsive design” capability to our e-commerce platform. Our first client to launch on this new module is Family Footwear Center, a company that sells Dansko shoes, Chippewa and other workboots and footwear that are made in America.

Responsive design is a technique for building websites that incorporates standard javascript and CSS to make it so a site can function on the desktop, tablet, and smart phone using identical code. The site responds to each screen size differently, providing a user experience that is tailored to each device.

responsive-displays

According to a piece on internetretailer.com, a full one-third of monthly unique visitors shop only on mobile devices. On Target.com, the No. 4 online shopping destination, that number is 43%. These are shoppers that use only mobile. If you add the users that use desktop in addition to their mobile and tablet devices, that number rises to upwards of 60%, according to Mountain Media’s research.

One of the main benefits of this approach to supporting the myriad devices users use to access the web is that site administrators do not need to manage multiple catalogs. This helps keep site maintenance costs down. It also makes it so URLs for all screens are identical, making it easier for users to share links and simpler for SEO professionals to avoid the dreaded duplicate content issues that can hurt a site’s Google rankings when trying to manage serving the same content from different URLs.

Responsive design is Google’s recommended method of serving content to multiple devices. Here is a link to a piece on Google’s developer site that explains some of the details: https://developers.google.com/webmasters/smartphone-sites/details.

Mountain Media has several other responsive design websites in development. We expect to have several launches in the coming weeks and look forward to the increase in mobile and tablet conversion our clients will enjoy.

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Eastern Mountain Sports Giveaway!

Mountain Media is a full service digital agency nestled in the small town of Saratoga Springs, NY. Our team is made up of ten young professionals working hard to stay ahead of the latest trends. When we’re not designing websites, writing blogs, updating Facebook, creating and customizing apps, or shooting videos we like to spend time exploring. We love new adventures. Whether it be skiing down a mountain, camping the Adirondacks, or getting active in the community… our awesome staff is always up to something.

To kick off 2014, we wanted to thank our fans for their continued support! We are giving away a $100.00 Eastern Mountain Sports gift card. We also hope to attract new forward-thinking adventurers and build some brand awareness.

The rules are simple. To enter click this link:

http://bit.ly/EMSGiftcardGiveaway

It is important that you enter through the Giveaway tab or else your “like” can not be tracked.

Giveaway Tab

For a more professional looking appearance, We have decided to use a third party app called Woobox.com. Don’t be alarmed. They will not store any of your information, so it is safe to click through the “sweepstakes” pop-up you’ll see upon entering.

If you are already our friend… Thank you! You can still enter by clicking the “Giveaway” Tab and then by clicking: “Enter” at the bottom of the page. {see below}

Enter GiveawayAfter you Enter, a completion link will pop up. Should look a little something like this:

Giveaway Post EntryWeb Payment Software is a neat online payment solution our software team developed. Feel free to like their page for an additional entry!

If you have any questions regarding entering, entries, or anything about our services… please feel free to leave a comment below!

A winner will be picked January 22nd! Good Luck!

 

 

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