Theo from Mountain Media here again for another SEO Rundown. I know that it has been a bit since my last post but it has been very here at Mountain Media and as such I’ve had little time for making this video. However, I feel that with the rollout of Penguin 3.0, it was high time I sent out this video.
Penguin 3.0 has rolled out…now what?
So, Penguin 3.0 was confirmed to have been rolled out Friday evening, this was first reported by SE Roundtable. While no official percentage has been released yet on how many sites have been affected, it’s definitely worth keeping an eye on your clients’ websites over this week to see if they’ve been affected by Penguin. If you’ve been following our videos you know that I was predicting a rollout around the holiday season, specifically November. Thankfully, I was very wide on my mark and the rollout now gives people some time to recoup some losses if they were bitten by the Google Boogeybird. Whether this is through paid or organic traffic growth, you can regain some of the ground lost from this rollout.
Direct or Indirect
One of the things that has been stated about this latest iteration of Penguin is that you can be affected both directly and indirectly. With this iteration of Penguin, Google wanted to take a deeper look at link value and quality. So if you’re indirectly affected by Penguin, it might be due to links in your website’s link profile being re-evaluated as weaker than they were before, or considered “false votes.” My advice is to re-double your link building through content marketing and outreach. By creating deep, quality content on your website and reaching out to other webmasters, writers, and bloggers in your niche, you can help rebuild your link profile organically and maybe regain some of your lost traffic due to Penguin. If you’ve had a direct hit from Penguin, you’ll be able to see it via a message from Google in your WMT. I would still recommend following the advice above, unfortunately though, you won’t see any removal of the penalty until the next rollout of Penguin. Which according to Google, should be more frequent now. But until then, to quote Search Engine Land, the clock is running.
Well that’s it for this week’s issue of SEO Rundown. I promise that this will be the last episode about Penguin for a while, unless there is some major breaking story that requires attention about Penguin. As always, if you like what you see, subscribe to our YouTube channel, Follow us on Twitter, G+, or Facebook, or check us out at MountainMedia.com!