PCI DSS Compliance for level 4 Merchants

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The Advantages of Accepting Payments Online

If you are any kind of vendor of products or services, a way for customers to pay quickly and easily online is becoming more and more essential. Online payment solutions are abundantly available and give customers a much more streamlined and convenient internet shopping experience. Mountain Media continues to respond to the increased demand for robust solutions by continuously enhancing their products and services in this arena. “We are continuing to expand the features of our e-Payment platform and Web Payment Software in response to customer demand” says Mountain Media CEO James Curley. Including IPA, Payment Pages and Recurring Payments for both credit card and check. We are also working closely with the banking industry to roll out PCI compliant solutions for Online loan payments”.

The following are just some of the advantages to implementing online payment solutions. These are applicable to small businesses and large enterprises alike.

Ease of Purchase

It only stands to reason: if a purchase is easier and quicker to make, there is a greater likelihood that someone will make it. When you contrast the amount of time and trouble it takes to write out a check, put it in a stamped envelope, and send it with filling out a name and a few credit card digits and then clicking submit, it is clear at to which the customer will perceive as easier. And, in fact they will be correct even in a quantitative sense concerning the amount of time spent. Thus from a basic sales standpoint, it makes sense to offer online payment options.

Up-to-Date Appearance

Beyond the above, a site that offers online payment solutions appears more up-to-date and modern. Online payment is the norm by now, the rule rather than the exception. So it makes a website appear more market conscious and technically up-to-date. This can help to strengthen the view on the part of the customer that the site is legitimate, current, and customer-oriented.

Easier to Track and Organize

It is easier to track and organize sales that are made online. The software that processes these payments may also include analysis and organizational components that are very helpful in both analysis of the sales performance of the site and book keeping. And good analysis and organization of vendor data is always helpful for optimizing and streamlining a business.

Saves Time and Resources

These online payment solutions save the time and resources of a business. Some examples are their capability to automatically handle recurring payments, generate invoices automatically, and serve as interfaces for customer questions and complaints. The sheer manpower saved here alone is reason to institute these solutions.

Mobility

These payments can be received anywhere internet access is available. This greatly frees up time and allows greater mobility both of company personnel and customers. When a customer can make a purchase anywhere they can use their laptop, and a company can likewise receive those payments essentially anywhere and anytime, the window for making transactions is much greater. This is all thanks to the increased availability/mobility.

A relatively recent development in this area is what is known as mobile payment. This is a growing network that allows people to pay for goods or services using only mobile phones.

Again, what is occurring here is that payment is becoming even easier to make in a variety of different situations and locations. As you can see, implementing online payment solutions for your business makes sense on many different levels. If you expect to have any appreciable online sales presence, allowing customers to make on line payments is virtually a necessity. Find a good service that suits your business needs and you’ll be ready to go.

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Blogging to Boost Your Bottom Line

Marketing experts agree, blogging has quickly become one of the best methods to attract interest and drive traffic to a business or a product.

While previously considered a mere social tool, Blogs have now become a reliable and trusted source of news and information for hundreds of thousands of people everyday and with this growing trend, the trend for professional blog services who can tactfully perform posting for business (along with building effective search-engine marketing strategies and demonstrate proven results) are also on the rise!

Professional Guest Blogging Services have not only been shown to boost business or product popularity but also to enhance public relations, offer indirect sales opportunities, and provide significant SEO benefits.

“While anyone with a good topic and an opinion may be able to author a blog post,” says Mountain Media CEO and Search Engine Optimization expert, James Curley. “The art of Guest Blogging for SEO purposes requires so much more than simply writing interesting content. It requires an in-depth understanding of search engines, a wealth of expertise in search marketing and the ability to develop and properly execute a customized program that will deliver businesses with real results”.

Mountain Media’s comprehensive Guest Blogging Service includes the careful analysis and identification of popular blogs across the globe that may provide the best placement opportunity for the client. After negotiating with owners and editors of these carefully selected target blogs to secure optimum placement, Mountain Media’s skilled SEO Authors craft content based on the client’s specific marketing goals and then further work to meet the identified marketing strategy and drive results.

Mountain Media has been providing businesses with Search Engine Marketing services for over ten years and their team of experts boast a proven track record of success, having helped clients across a wide-array of industries, markets and disciplines to meet or exceed their online goals. Guest Blogging Services is a powerful tool in the arsenal of Search Marketing services that Mountain Media offers including:

  • Search Engine Optimization
  • Keyword Research
  • Content Development
  • Link Building
  • Blog Development
  • Shopping Feed Submission
  • Competitive Analysis
  • Reporting
  • PPC Campaigns
  • Google Tools Integration
  • Website Development
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Mountain Commerce Updates and Google Product Feed

Mountain Commerce Admin Tools Redesign
When you login to the Mountain Commerce Tools you will notice the application has a new skin. We have gone through just about every screen in the system and improved the formatting, layout and usability.

New Dashboard Page
We added a new dashboard to the system which you will notice when you first login. The idea is to give administrators a summary of important data each time they login. We added an expanded pending order queue, a resource utilization widget, and a sales widget. We have also integrated components from Google Analytics. To see the Google Analytics data you will need to add your Google account credentials to Mountain Commerce under the Feeds & Social tab/Google Analytics. You will need the following Google account data:

  • Google Analytics Account Email
  • Google Analytics Account Password
  • Google Analytics Id

To get your Google Analytics Account Id you will need to login to your Google Analytics account and select it from the URL string, see graphical example:

If you are a Mountain Media Search Engine Marketing customer we would have access to that information and would be happy to set this up for you upon request. Please contact your account representative or email sales@mountainmedia.com

Google Product Feed Update
Google rolled out a major update to the Google Product Feed (AKA Base, Froogle). Here is a quote from Google on the subject “Note: As of May 3rd, 2011, unique product identifiers are required for all products, except those products in the apparel category and custom made goods. We encourage you to provide unique product identifiers whenever possible.” They have also added a field for “brand” which is basically required as well. This means that if you want your products to be visible in the new Google Product feed you have some work to do on your catalog.

Mountain Media has adjusted several aspect of our Mountain Commerce platform to accommodate/support the Google Product Feed. We added the following fields to the product detail screen:

  • GTIN – for UPC, EAN, JAN or ISBN
  • MPN – Manufacturer Part Number
  • Brand – The brand of the product

If you would like more information on this, read this support page on Google  http://www.google.com/support/merchants/bin/answer.py?answer=160161

This is important if you want your products visible in the Google Product feed. Mountain Media would be happy to help optimize your Google Product feed for you at our standard rates or as part of your marketing plan. Please contact your account representative or email sales@mountainmedia.com

Taxonomy (The Product Type Attribute)
Another critical part of optimizing your Google Product Feed is providing taxonomy (categorization) information in your product feed. Mountain Media has added a tool to the product detail page of Mountain Commerce to facilitate adding the proper taxonomy to your products. Try typing in a category for your product in the taxonomy field and a widget will open up that allows you to find the best category for your product and generates the proper code to match it to Google’s taxonomy. For more information on taxonomy visit: http://www.google.com/support/merchants/bin/answer.py?hl=en_US&answer=160081 Here you can drill in and generate your own taxonomy strings and paste them into Mountain Commerce if you would like.

You will also notice a field on the product detail screen called “Product Condition” with a choice of new or used. Please take the time to set those as it will help your visibility in Google’s product feed.

Please note that we are not responsible for changes to the  Google product feed, (you can thank Google for that) but we have taken these measures to keep our users up to date with Google’s changes.

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