This is Theo from Mountain Media and this is your Friday SEO Rundown. Every other Friday I’ll be going through some of the big trending issues in SEO and giving each of them a brief moment in the sun.
Penguin 3.0 are you ready?
Chuck Price over at SEW recently posted an article detailing what is going to be going on with P 3.0 but let me give you the long and short of it. Currently, everyone who has gone through a link audit and meticulously picked out every spammy link the reward has been next to zero. Mainly due to the fact that Penguin is a separate algorithm that isn’t part of the normal algorithm updates. But, don’t worry, after P 3.0 is run you should see a jump in SERPs. For those of you who haven’t cleaned out your links yet or are worried that you might have spammy links, now is the time to do it before the hammer drops. Get it done, because Google might not wait until Matt Cutts gets back from vacation before they run it and if you’re caught with anything remotely spammy, you might have to wait 10+ months again before the next iteration of Penguin.
HTTPS URLs Have no Ranking Benefit…Yet
As you all know, Google announced that it would provide a small ranking boost to HTTPS/SSL sites due to their new HTTPS ranking factor. Search Metric recently released a study showing that moving your site over to HTTPS has not given any sort of boost to SERPs. Marcus Tober over at Search Metric was quoted as saying:
“In a nutshell: No relationships have been discernible to date from the data analyzed by us between HTTPS and ranking nor are there any differences between HTTP and HTTPS. In my opinon therefore, Google has not yet rolled out this ranking factor – and/or this factor only affects such a small section of the index to date that it was not possible to identify it with our data.”
In my opinion, I agree with Mr. Tober, while Google did say it is a small boost, even a small boost to your SERPs is noticeable. The most likely thing is that Google is probably going to roll out the ranking after they run P3.0. Well that’s it for this week’s SEO rundown, if you enjoyed please subscribe to our YouTube Channel, and make sure to follow us on Facebook, Twitter, or G+. Thanks and we’ll see you next time for our next SEO rundown.