Ladies and gentlemen, boys and girls, sit back and listen up because Mountain Media has an exciting announcement for you today!
As many of you may have already seen through the Mountain Media Facebook page or in our recent e-newsletter (where the video here originally appeared), there’s a ton of new and exciting stuff happening in our offices as of late, and we are thrilled to be able to finally share what’s going on with all of you, our loyal followers!
Video Production Services
We are proud to tell you that after months in the making, we have finally launched our new video production services. We have the lights, we have the camera and we’ve always had the action – but now you all get to be involved, too.
Our full line of professional studio video and editing gear equips us to make high-quality commercials, interviews, testimonials and product reviews for placement on your website. And, not to brag too much here, but our video production staff has years of experience in the world of videography for television and web. So you’ll feel confident in knowing that you’re getting a solid product at a highly competitive price.
We will work with you to make your video a piece of content that will fit on your website and that will be shareable, which, you’ll find out soon, is one of the most important aspects of a piece of content such as this.
What Can It Do?
You’ve probably heard the buzz lately over the importance of having video on your website – well, there’s a reason for that.
Video content is considered interactive, rich content on your website in the eyes of the search engines. It’s known as one of the whitest hat techniques you can use these days in SEO, and with so many websites getting penalized lately as a result of Google Penguin, isn’t good, quality content something you’re just aching to have on your website?
You might be thinking, “Well, yeah, I know that video is great, but what exactly is it going to do for me?” Good question, my friends – and the answer is that it can do a lot more than you ever thought it could. Studies have been done over the past year or so that show that websites with video content can increase their click through rate by up to 80%.
That means that of all of the people who type one of your search phrases into a search engine, 80% more of them will actually click on the link to your website, rather than just scrolling right past. This is usually a result of the “rich snippet” that will appear with your search results after we get our hands on your video marketing needs!
What’s a Rich Snippet?
Have you ever seen that little thumbnail image that appears next to certain search results? Like when you do a Google search for a YouTube video – how there’s always a little “preview” of the video right within the search result (we have an example here of our own video efforts on our Guest Blogging Services page)?
That’s a rich snippet, and no, it doesn’t just magically appear there. That’s some hard work on our end to optimize your video to its fullest extent and literally tell the search engines that it’s on your website.
Oh, and by the way, when more people click through to your website because of your rich snippet, Google will start trusting you a little more, and they’ll likely start to rank you higher, as well. So, increased traffic, increased search engine rankings, high-quality content that will never “go bad”…what more could you ask for?
Video is a great solution for any and every website, and we’ll work closely with you to determine what exactly your site needs. So don’t hesitate to give us a call or sign up for more information and get started with us today!