Search Marketing Space Will Be Healthy for a Long Time

Recession or not, the outlook for search marketing spending — both SEO and paid search advertising — is solid.

Spending on SEO will increase more than 110% by 2013 to $3.85 billion, according to eMarketer. Paid search advertising spending will increase 65% to $14.72 billion.

That level of additional spending portends enormous opportunities for every category of participant in the search ecosystem.

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