April 2009

Mountain Media at Search Engine Strategies

Last week, Mountain Media was one of over 150 exhibitors at the Search Engine Strategies Conference held in New York City.

This event brings together over 4,000 search marketers of all skill levels and provides multiple learning tracks with over 70 industry experts.

Considering the main features of the Mountain Commerce platform is its ability to generate great search engine visibility and easy-to-optimize pages, the conference was a great opportunity for Mountain Media to discuss its' products and services and to learn what features and functionalities ecommerce proprietors need to stay ahead of the curve.

Some of the most frequently asked questions at our booth were:

1. Does your solution support product feeds?
Many merchants are looking to get their product catalog out to multiple shopping feed sites in order to gain maximum exposure for their products. Mountain Commerce has a product feed file that allows you to easily upload your catalog to Google Base and others- at no additional charge.

2. Does your system tie in to Sales Force CRM?
Customer Relationship management is becoming key for serious retailers. Having the ability to handle the client relationship after the sale is a priority. Mountain Commerce does have CRM functionality that allows for notations on the customer record and we will be investigating a Sales Force integration in the future.

3. Can I upload videos on my site easily with your solution?
Video is a hot subject. Getting videos up on YouTube, Google Video and others can help you get the word out about your company. Having video content on your site can also help increase your natural search engine ranking, as well as increase your conversion rates. As explained by a representative from YouTube, people are not just watching funny blooper videos, but are also searching videos for instructions and how-to information on products.

Uploading video code into Mountain Commerce is simple and we will be happy to help you build your own custom player.

Mountain Media will be exhibiting and speaking at the upcoming Ecommerce Merchants Trade Association (ECMTA.org) Spring Summit June 3-4 in Atlanta. Check next month's newsletter for more information and special rates for Mountain Media customers!

Mountain Media's Featured Client

Gunzo's Hockey Headquarters is a full service hockey pro shop carrying a complete selection of hockey equipment, apparel and accessories.

Gunzo's has four locations in the Chicago area as well as the online store. The business was started by NHL great and Stanley cup winner Wally Gunzo. Gunzo spent 15 years in the NHL with the Detroit Red Wings and Chicago Blackhawks as a backup goalie and assistant trainer.

Today, the tradition of hockey excellence continues at Gunzo's where they promise to treat every customer, "Like a Pro!"

To browse the Gunzo's Hockey Headquarters catalog, please visit their Mountain Commerce powered store at gunzos.com.


Internet Marketing Insights

Building Brands and Relationships

Although getting a lot of search engine traffic may seem like the "holy grail" to many in ecommerce, there are other potentially valuable sources of traffic that small companies are beginning to recognize. Techniques such as social media marketing, blogging, and video sharing are steadily moving their way into mainstream Internet marketing. Perhaps the biggest development in the way people use the Internet is the fact that they're now looking for an interactive experience that engages them and gets them involved with other members of the online community.

Since effective marketing has always been about establishing relationships, it's a safe bet that Cyberspace will be the place where many of those business and professional relationships will take root and be cultivated.

Did You Know?

You can help prevent credit card fraud by properly configuring your Payment Gateway. Be sure to find out how to enable the use of CVV codes, address verification and the restricting of IP addresses. These tools will give you and your customers extra protection!

Have a question? Speak with an expert. Call 1.877.583.0300 or Email us.